THE INFLUENCE OF FACT VS. OPINION IN INFLUENCING GEN-Z PEOPLE

Abstract

This research investigates how opinions and facts influence people's beliefs, especially those of Gen Z in the decision-making process. Opinions are subjective views that are personal, while facts are objective data-based information that can be verified. Qualitative methods are used in this research to measure how effective different types of information are in specific situations, such as marketing, social discussions, and personal decision-making. Quantitative methods were used through literature research and analysis of various academic sources. The results show that facts tend to be more effective when credibility is required, such as in scientific or professional communication. In contrast, opinions are stronger in situations related to emotions or interpersonal relationships. The results provide knowledge about effective communication strategies in various situations and can be applied in marketing.